Diesel

Creativity and versatility are characteristics of innovators and Renzo Rosso, owner of the Diesel brand, we must acknowledge the air of the artist, but also the credit for taxes paid to the image of the first jeans designed as head sports transformed through careful study of fabric, the constant testing, treatment and washing on the part of the mat and unusual fetish fashion, suitable for day and evening.

The history of the brand originated in Vicenza, in Molvena, but the ambition of diesel right now is the conquest of international markets, in particular the challenge is to sell jeans to the Americans and Renzo Rosso succeeds.

Success comes in fact thanks to the high quality standards typically made ​​in Italy joined the metropolitan style and distinctly modern Diesel is to launch the first jeans to wear the wrong color or a contrasting stitched vintage denim, Diesel, primates that encourage explore the boundaries of clothing beyond denim now places him among the Italian textile industry's flagship brands.