Gai Mattiolo

Gaetano Mattiolo, Gai said, just nineteen open a boutique in central Rome, the main feature of his creations are the buttons, made ​​of precious materials, often as small sculptures.
The success allowed him to open several branches in various countries and to expand their collections, including Gai Mattiolo Royale in 1994 achieved considerable success on the catwalks of Milan and Paris.
In 2000 he invented the style and the neologism, prêt-à-couture, the synthesis of high fashion and luxury inudstria handicrafts.
Gai Mattiolo also becomes the official designer of the famous TV presenter Raffaella Carra well as Valeria Marini and Ivana Trump, while its advertising campaigns are designed by David LaChapelle.
In 2010 he was chosen by the presenter Antonella Clerici to design the clothes to wear during the Festival of Sanremo.