Grigio Perla

La Perla was founded in 1954 by middle-class seamstress Ada Masotti as lab packs, the company will become a brand known primarily for the production of underwear, made with innovative materials and technologies, such as Cornelly embroidery, macramé, silk and soutache 'ancient technique of embroidery jagged. The label can also take advantage of the valuable exclusive worldwide crepe lycra stretch fabric.

In 1981 the direction of the pass mark of Albert Mason, son of the founder. Mason, assisted by his daughter Anna, named fashion coordinator.
With the opening of new stores around the world, the brand La Perla get to know a strong popularity.
Mason since 1997, expands production of La Perla at the pret-a-porter, which debuted on the catwalks of Milan fashion in 2001.
In the same year he was appointed creative director of brand Icelandic designer Steinunn Sigurd, from Calvin Klein.
In April 2002 she debuted the first collection of men's clothing, tied to the brand Pearl Grey.