Moschino

Italian fashion house founded by fashion designer Franco Moschino (1950-1994) the enfant terrible of Italian fashion ..
In 1983 he presented his first collection in Milan, Moschino Donna, explosive mix of paradoxes, challenge and elegance that complaint, she smiles and mocks the excesses of the fashion system and paroxysmal society of the '80s.

In 1985 creates the 1st line for men. Moschino Jeans was founded in 1986 and in 1987 produced the first fragrance from fashion house Moschino Eau de Toilette. His personal style, unpredictable, rough, actually is based on classical forms and well built, perfect cuts and details about the seductive open all markets.

In 1988 he launched a new brand Cheap Chic Woman and Man, revolutionary clothing line economy. In subsequent years, the fashion house stands in sharp contrast against the international fashion industry. From 1991 models Moschino stop on the catwalk, and following the year launched a provocative advertising campaign, which is an ecological and moral awareness.

In 1993 to celebrate ten years of its operation is exposed to a photographic exhibition in Milan, the book is published X years of chaos, and is presented with a parade of historical items.

In 1994 Franco Moschino died of AIDS, and his place was taken over by creative director Rossella Jardini his collaborator.
In the fall of 1999, the Moschino brand has been detected by Aeffe.

Since 2000, the Moschino SpA manages the style, image and communication coordination, supervision of the distribution and creation of business strategies.