Red Valentino

If a color to identify it is termed 'Valentino red' is not only a sign that the designer in question was made bearer of a scarlet coloring rich in meaning, but it is tangible proof that his style has greatly influenced contemporary fashion. Valentino Garavani is defined not by chance that the last emperor of fashion, the couturier who knew how to give back to the woman that elegance and sophistication without excesses, but without detail and meticulous tailoring thus earning a place in the firmament of world fashion.

So when after 45 years of work in 2007, Valentino said, 'I decided that this is the perfect time to say goodbye to the world of fashion' the fashion industry knows that perderàuno of its most valuable artists.
After a brief spell with the creative direction entrusted to Alessandra Facchinetti, now is the creativity of the designer couple Pier Paolo Piccioli and Maria Grazia Chiuri, former staff designer for the 'Red Valentino', to take the heritage of the house, which without upsetting the canons of taste of the great perfectionist, has renovated the historic brand identity.