Versus

If there is one name that has made a contribution to Italian fashion in the world, then that name is Gianni Versace.
Growing up around his dressmaker mother, or Calabrian descent, he then went on to become an apprentice in Milan, where with his brother, they founded their empire, a fashion and style that to define a new type of woman: one that was transgressive and aware of her own sensuality.
After the tragic loss of Gianni in 1997, who better then the hugely charismatic sister, Donatella, to assume the title of creative director of the Versace brand. The range Versace Jeans Couture is recognized by its strong a structured lines, its bright colours, and its transparency and communication as a label for the younger generation, but with appeal to everyone.